Covered California’s Award-Winning Outreach Efforts Recognized
Covered California has won three prestigious Telly Awards in recognition of its efforts to deliver its message of affordable, quality health care coverage to all Californians.
The Spanish language TV commercial “Corazón” aired during the last open registration period. The ad depicts a father watching his daughter grow from a toddler to her quinceañera, and highlights the importance of good healthcare coverage on this journey.
“Covered California believes in and invests in marketing to all of our state’s diverse populations,” said Executive Director Jessica Altman. “We pride ourselves on the culturally relevant content we create to reach Californians with the message that affordable health insurance is available for them and their families. These awards show the value of this approach.
Covered California’s marketing division created the ad with multicultural marketing agency Barú. The ad won awards in three categories: two Silver Tellys for Branded Content General – Government Relations and Regional TV General – Insurance; and a bronze medal in the Regional General Television – Health and Safety category.
Since 1979, the Telly Awards have been a major honor for video and television content across all screens. This year’s awards saw over 11,000 submissions with nominated companies including ViacomCBS, Warner Bros., Sony Music Entertainment, Microsoft and ESPN.
Covered California’s commitment to reaching California’s diverse population, in addition to the increased financial assistance now available through the US bailout, has contributed to a dramatic increase in the number of Latinos enrolled in the market.
The most recent data shows that a total of 372,640 Californians who identify as Latino were actively enrolled in Covered California at the end of 2021. This represents a 17% increase from the end of 2020 and an increase of 44% compared to the end of 2019.
The California Covered Special Enrollment Period is currently available to eligible uninsured Californians. The most common qualifying life events are loss of health coverage, marriage, birth of a baby, permanent move to California, and moving to California.
Additionally, several eligible life events are available due to the public health emergency and the US bailout:
• You or a member of your family have been affected by the COVID-19 pandemic.
• You have a family income below 150% of the federal poverty line, ie less than $19,320 for an individual and $39,750 for a family of four. Eligible consumers in this income bracket would be eligible for a Silver 94 plan, the best coverage available through Covered California, at no cost.
• You paid the penalty because you did not have health insurance.
Individuals who enroll during Special Enrollment will have their coverage begin on the first of the following month.
People can explore their options in different ways.
• Covered California’s online shopping and comparison tool will show consumers if they qualify for financial assistance and what plans are available in their area.
• Find a certified recruiter near you by visiting https://www.coveredca.com/support/contact-us/.
• Call Covered California at (800) 300-1506 for information or to register over the phone.
Covered California’s online enrollment portal and certified recruiters will also help people find out if they qualify for Medi-Cal. Enrollment in Medi-Cal is available year-round and coverage will begin the day after a person enrolls.
Covered California is the state’s health insurance marketplace, where Californians can find affordable, high-quality insurance from top insurance companies. Covered California is the only place eligible people can get financial assistance on a sliding scale to reduce premium costs. Consumers can then compare health insurance plans and choose the one that best suits their health needs and budget. Depending on their income, some consumers may qualify for the low-cost or no-cost Medi-Cal program.
Covered California is an independent part of the state government whose job it is to make the health insurance market work for California consumers. It is overseen by a five-member board appointed by the governor and the legislature. For more information about Covered California, visit www.CoveredCA.com.