MarketInk: DJ Alyssa Haberman “Beyond Excited” back at ALT 94.9

Alyssa Haberman
Alyssa Haberman

On-air radio personality Alyssa Haberman is back on KBZT-FM ALT 94.9 in San Diego to welcome on weekdays from 10 a.m. to 3 p.m.

“I’m beyond thrilled to be back on the airwaves in San Diego doing what I love and entertaining alternative music fans,” Haberman told The San Diego Times. “Even though I grew up in Cleveland, San Diego feels like home.”

After earning a bachelor’s degree in broadcasting from Kent State University in 2015, Haberman worked as an overnight host on WDJQ in Canton from 2015 to 2016 before moving to San Diego to join Philadelphia-operated ALT 94.9. Audacity.

Haberman previously hosted lunchtimes at ALT 94.9 from 2016 to 2020, including serving as Music Director from 2018 to 2020, when she also hosted a new music preview show on Sunday nights. She exited during a company-wide restructuring in 2020.

“Like a lot of people in 2020, I spent a lot of time at home, it was a crazy time in our world,” Haberman said. “I’ve worked a few social media jobs. But, I was thrilled when Jeremy (Pritchard) called me and said there would be openings. He was part of the recruiting team which brought me to San Diego the first time.

Prichard is regional brand manager for Audacy’s alternative format, which includes overseeing content, strategy, talent, operations and branding at KNRK-FM 94.7 Alternative Portland and host of in the afternoon at KBZT-FM ALT 94.9. He has spent the past 19 years working at KBZT.

“We are thrilled to welcome Alyssa to ALT 94.9 and to reintegrate her into our weekday lineup,” said Michael Valenzuela, Senior Vice President and Market Director, Audacy San Diego. “Her ability to captivate her audience and entertain them throughout their working day is a true testament to her talent and we look forward to her reconnecting with our listeners.”

“I used to say I’m from Ohio, but honestly San Diego feels more like home,” Haberman said. “I have no intention of leaving San Diego again.”

She returned to KBZT-FM from March 14.

In addition to KBZT-FM, Philadelphia-based Audacy, formerly known as Entercom, also operates four other San Diego stations, including KYXY-FM 96.5, KXSN-FM Sunny 98.1, KWFN-FM 97.3 The Fan and KSON-FM. 103.7.

Molly Rast joins TW2 Marketing as Account Coordinator

Marketing TW2, a San Diego-based marketing and public relations firm, has hired Molly Rast as an account coordinator. In his role, Rast will expand client relationships through press release development and distribution, social media planning, and media and account coordination, according to a statement.

“Molly has the energy, enthusiasm and creativity that TW2 is known for,” said Teresa Warren, Founder and President of TW2 Marketing. “She has the skills we need to continue to grow the business and provide best-in-class service.”

Molly Rast

Rast was previously an account executive and director of brand communications at Over the Moon Sales & Advertising in San Diego. In 2018, Rast completed a PR internship with an independent artist development label in Arizona, where she facilitated promotional efforts, target audience research, event recruiting, and video editing for the customers and the label. She also led the event coordination process for an industry seminar held at Rock and Roll San Diego with former Sony Music A&R consultant Loren Israel.

In 2021, Rast earned her bachelor’s degree in journalism with a major in public relations and a minor in interdisciplinary studies from San Diego State University.

Realtor Ad Campaign Targets Hispanic Renters

Hispanic renters will be encouraged to close the wealth gap through equity building and homeownership as part of a new statewide advertising campaign from the California Association of Realtors.

Scheduled to run from March 14 to April 24, the “Mi Familia” campaign is expected to generate 12 million impressions across multiple paid media channels, including animations, 15-second digital videos, static online banners, streaming audio, radio spots, paid and organic social ads.

San Diego Marketplace will be included for online banners on key websites and 30-second spots on radio stations in Spanish, as well as PR and influencer content, digital video, paid social media and audio streaming, CAR said.

CAR said components of the campaign will help first-time home buyers receive financial advice and better understand the market, down payment assistance and the overall home buying process. Advertising expenditure has not been published.

This is the second year that CAR has launched an advertising campaign targeting Hispanic first-time buyers. Last year’s campaign focused on the benefits of owning and realizing the dream of owning.

CAR said about 25% of Hispanic renters in the state could afford a home, but many are concerned about credit and down payments or lack mortgage information. The campaign aims to address these fears and educate the community on the steps towards home ownership.

Latino buyers are expected to account for 70% of homeownership growth from 2020 to 2024, according to the Urban Institute. More than half of the growth in homeownership over the past decade has come from the Latin American population, and Latinos will be the only ethnic or racial group to experience a higher rate of homeownership in the over the next two decades, according to recent forecasts by the Urban Institute.

SPJ Wall, Window, Sunshine and Skylight Awards Announced

The San Diego Professional Section of the Society for Professional Journalists will host a reception to celebrate the winners of four annual special awards from 7-9 p.m. Wednesday, March 23, on the back patio of the Starlite Restaurant, 3175 India Street. The awards honor public officials, individuals, and government agencies who have done the best and the worst in transparency and accessibility with the press. Winners include:

  • Music Watson, Chief of Staff, San Diego County Office of Educationfor the SPJ Window Award, given to a person or public body that has prioritized transparency and access to information;
  • the San Diego County Sheriff’s Department for the SPJ Wall Award for making it difficult for journalists to do their jobs by ignoring requests for information or compromising the public’s right to know, SPJ said (this is the second time in two years that SPJ has awarded this price at the sheriff’s department).
  • Dave Maass from Electronic Frontier Foundationa San Francisco-based nonprofit organization that champions the right to privacy and freedom of expression, for the SPJ Sunshine Award;
  • The late Greg Block, a longtime public affairs and communications professional who helped establish San Diego State University’s social media presence and managed press relations for the former mayor of San Diego, Kevin Faulconer, for the SPJ Skylight Award for his professional dedication to upholding the public’s right to know. Block died at age 50 in November 2021 after two years of battling multiple myeloma.

For more information about the event, visit

Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears weekly on Mondays in the Times of San Diego.

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