Pacific Life Collaborates with Ensight ™ and Insurance Technologies on New Dynamic Customer Illustration Tool for Annuities


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Pacific Life becomes the first annuity provider to offer financial professionals an interactive and personalized tool for presenting client illustrations.

NEWPORT BEACH, Calif .– (BUSINESS WIRE) – Today, Pacific Life, in collaboration with Ensight and Insurance Technologies, showcased an innovative new sales tool linked to its current illustration software to provide finance professionals an interactive and personalized presentation or e-brochure that they can share with customers. The new presentation tool allows financial professionals to show their clients a comparison between two or more annuities, based on separate illustrations. Financial professionals can interactively show their clients the hypothetical return on annuities over time and the amount of lifetime income they could provide under different circumstances.

“We are thrilled to be the first annuity company to work with Ensight to deliver this cutting edge technology,” said Kevin Kennedy, senior vice president of sales and marketing director of the Retirement Solutions division of Pacific Life. “By creating a dynamic, customizable and interactive digital brochure, finance professionals can take their sales efforts to the next level. Instead of just emailing artwork to their clients, they can guide clients through live links, make changes in real time, and show clients exactly what could happen in their lifetime.

To receive this personalized and interactive outing for their clients, financial professionals should ask their Pacific Life wholesalers for the Ensight presentation or e-brochure when requesting an illustration. If more than one illustration is requested, showing more than one product or solution, the resulting interactive output can help determine which product and which optional benefit may be most appropriate for that customer.

“We are delighted to partner with Pacific Life, a leader in the annuities industry. Annuities are an essential part of a well-diversified retirement portfolio, and it is more important than ever that clients understand the unique advantages of today’s innovative annuity products, ”said Bill Unrue, CEO of Ensight . “We look forward to helping Pacific Life tell the story of its products, digitally transform the annuity client presentation experience to financial professionals, and lead more meaningful interactive product discussions with technology.” of Ensight’s peak sales acceleration. ”

“As a leading provider of artwork for life and annuities, we continue to look for ways to streamline and simplify the artwork sales process. We have enhanced our application programming interfaces to allow our partner carriers to easily integrate their illustrations into new solutions, ”said Doug Massey, executive vice president of sales and relationship management, Insurance Technologies. “Pacific Life offers exceptional annuity products and powerful illustration solutions. By integrating Ensight presentation with ForeSight®, Pacific Life can leverage its compliant illustration calculations into an interactive solution that facilitates communication of the value proposition of its products and endorsements that best meet the customer’s needs. The key is to make the products easier to explain to consumers so that Pacific Life can provide secure retirement income to more of the people who need these products. Together, we are making the industry better and Pacific Life is leading the way. ”

For more information on this new tool, financial professionals are encouraged to contact a Pacific Life Wholesaler Advisory at (800) 722-2333 or visit

About Pacific Life

For over 150 years, Pacific Life has helped millions of individuals and families meet their financial needs through a wide range of life insurance, annuity and mutual fund products, and offers a variety of investment products and services for individuals, businesses and pension plans. plans. Whether your goal is to protect your loved ones or to grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life has more than half of America’s 100 Largest Companies as clients and was named one of the World’s Most Ethical Companies® in 2021 by the Ethisphere Institute. For more information about the company, including current financial strength ratings, visit

Pacific Life means Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. The number of clients in June 2021 is compiled by Pacific Life using the 2021 FORTUNE 500® list.

About Ensight

Ensight is the leading cloud-based insurance sales acceleration platform for more than 500 life, long-term care and annuity distributors, thousands of finance professionals, and several of the largest North American insurers. Based in San Diego, Calif., Ensight helps drive sales growth and productivity, while supporting the entire sales lifecycle from lead to policyholder, new business to entry. in force. To learn more about Ensight and its digital sales acceleration platform, visit or follow the company on LinkedIn:

About insurance technologies

Insurance Technologies provides innovative sales and regulatory automation solutions to the insurance industry. Offering a suite of integrated sales solutions, from pre-sales functions and quotes and illustrations to electronic application and electronic delivery to after-sales services, Insurance Technologies provides carriers and distributors with the capabilities and tools sales force to create automated and consistent sales experiences for its advisors and clients in the life insurance and annuities industries. The unique architecture and flexibility of its solutions provide front and back office configurability and ease of use to support multiple business strategies, encourage cross-channel growth and evolve with regulatory changes. For more information on Insurance Technologies, visit

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and functionality may vary by state. Each insurance company is solely responsible for the financial obligations arising from the products it issues.

Variable insurance products are distributed by Selected Pacific Distributors, LLC (FINRA & SIPC member), a subsidiary of Pacific Life Insurance Company (Newport Beach, CA) and a subsidiary of Pacific Life & Annuity Company, and are available from authorized third parties.


Jesse page

(949) 219-4575

[email protected]

Source: Pacific Life Insurance Company


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