Santa Maria Brewing Co. launches new beer to benefit injured veterans and first responders
SANTA MARIA, Calif .– Santa Maria Brewing Co. launches a new beer called Friday Tunnel to Towers BRAVEST Golden Ale, whose sales will benefit U.S. veterans and first responders.
“This fall, you can support the US military, first responders, and their families just by raising a drink,” the company said in a press release.
According to the brewery, 50% of the profits from each BRAVEST Golden Ale sold will be donated to the Tunnel to the Towers Foundation which supports the construction of mortgage-free smart homes for catastrophic veterans as well as mortgage payments for the homes of deceased first responders and Gold Star families across the country.
“Seeing what the Tunnel to Towers Foundation has done over the years, for first responders and veterans, I was prompted to contact them and ask if we could help them in a more meaningful way,” said said Byron Moles, CEO of Santa Maria Brewing Co .. “I wanted to give our employees the opportunity to give back to the men and women who protect us and give us the freedom to do what we love. It is the most humble and honored partnership I have ever been able to participate in. ”
Moles said it was significant that the BRAVEST Golden Ale debuted soon after the nation marked the 20th anniversary of the 9/11 attacks.
“Even 20 years after the attack, I feel like it was yesterday. Seeing all the first responders running to and up the towers to save lives regardless of their own is all American Heroes are! We all said never forget. It’s a chance to remind people of what happened 20 years ago and to do good in the process. “
The new beer is described as an easy-drinking 4.9% ABV golden ale brewed with Huell melon and Cascade hops.
It will be available in both Atascadero and Nipomo taprooms on draft and in cans in California wherever Santa Maria Brewing Co. beers are sold.
“This is the first time that Tunnel to Towers has partnered with a brewery in our 20-year history,” said Frank Siller, President and CEO of the Tunnel to Towers Foundation. “We are delighted to have this first of its kind brew on both sides of the country in honor of our 20th anniversary.”
To celebrate the launch of this patriotic drink, Santa Maria Brewing is hosting a launch party at the Atascadero and Nipomo taprooms at 6 p.m. Friday.
For more information on Santa Maria Brewing Company, visit www.santamariabrewing.co.
For more information on the Tunnel to Towers Foundation, visit t2t.org.