Sheffield Financial Announces Renewal of Multi-Year Retail Financing Program Agreement with American Honda Motor Co. Inc. Business Units Honda Power Equipment and Honda Marine | State / Regional


WINSTON-SALEM, North Carolina, November 30, 2021 / PRNewswire / – Sheffield Financial, a division of Truist Bank, a member of the FDIC and American Honda Motor Co. Inc. (Honda) recently agreed to renew a multi-year financing services program agreement, effective immediately. Honda Power Equipment, a business unit of American Honda Motor Co. Inc., markets outdoor power products, including generators, lawn mowers, pumps, snowblowers, tillers, and trimmers. borders. Honda Marine operates under the American umbrella of Honda Motor Co. Inc. and markets a wide range of four-stroke marine outboard motors.

The agreement allows Sheffield to provide loan services to Honda Power Equipment and Honda Marine customers through their respective dealer networks. The contract covers the phased financing of Honda marine engines, boat packages including Honda engines, Honda generators, lawn mowers, pumps, snowblowers, tillers and string trimmers.

“Honda Power Equipment and Honda Marine are fully committed to supporting our customers – and their customers – by helping more consumers use Honda products to experience the pleasure of working and having fun in the great outdoors,” said Chris Young, sr. director, head of electrical equipment sales division. “The agreement with Sheffield Financial will help us strengthen the market for exterior electrical equipment and marine products while advancing our Honda 2030 vision of a clean, safe, secure and carbon-free society through the pursuit of a high quality in design and construction. products and services that meet the expectations of societies and individual needs. “

“We are delighted and honored to continue our partnership with Honda Marine, a leader in the marine industry, and the addition of Honda Power Equipment, a leading manufacturer of power equipment products, to the program. Sheffield is proud to offer flexible financing solutions. to Honda dealers and their customers for Honda’s high quality marine and electrical equipment products, ”said Jeff McKay, CEO of Sheffield Financial and Head of Point of Sale Loans for Truist.

About Sheffield Financial

Winston-Salem, North Carolina– based in Sheffield Financial is a division of Truist Bank, FDIC member, which is a subsidiary of Truist Corporation (NYSE: TFC). Sheffield, which has funded more than $ 30 billion on loan since its founding in 1992, currently serves more than 15,000 outdoor power equipment, powersports and trailer dealers nationwide. The company offers retail financing options in all 50 states for outdoor power equipment, trailers and powersports equipment, such as snowmobiles, all-terrain vehicles, side-by-side vehicles, motorcycles and personal watercraft. . For more information on Sheffield Financial, visit

About Truist

Truist Financial Corporation (NYSE: TFC) is a purpose-built financial services company committed to inspiring and building better lives and communities. Formed by the historic merger of equals of BB&T and SunTrust, Truist has a leading market share in many high growth markets across the country. The company offers a wide range of services, including retail, small business and corporate banking; asset Management; capital markets; commercial real estate; corporate and institutional banking; Assurance; mortgage; Payments; specialized loans; and wealth management. Based at Charlotte, North Carolina, Truist is one of the top 10 U.S. commercial banks with total assets of 530 billion dollars from September 30, 2021. Truist Bank, FDIC member. Learn more about

About Honda Power Equipment and Honda Marine

Honda Power Equipment, a business unit of American Honda Motor Co. Inc., markets a full line of outdoor electrical equipment, including generators, walk-behind and robotic lawn mowers, pumps, snow blowers , tillers, string trimmers, marine outboard motors and general purpose small motors for residential, commercial and rental applications. Honda is the world’s largest manufacturer of engines for a wide range of automotive, powersports, marine, aerospace and electrical equipment products. The company offers a full line of general purpose small motors for industrial, commercial, rental and consumer applications. Honda engines provide consistent, reliable power for thousands of different product applications, including pressure washers, lawn mowers, rescue and construction equipment. Plus, Honda engines are among the quietest and easiest to start of their kind, even in tough commercial and construction environments. Such attributes have made Honda engines the popular choice for original equipment manufacturers looking to add value to their own brands.

Honda Marine markets a full line of marine outboard motors. Its full range of products is powered exclusively by four-stroke engines. Honda Marine has pioneered four-stroke engine technology and has been designing and manufacturing four-stroke outboards for over 55 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. With models ranging from 2.3 to 250 horsepower, Honda Marine’s full line of current production models meet the rigorous 3-star standards of the California Air Resources Board (CARB), enabling availability and regulatory compliance in all 50 states.

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SOURCE Sheffield Financial, Inc.


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